Job Description
Reporting to the Hotel General Manager, the Digital Marketing Specialist is responsible for planning, optimizing, implementing, and analyzing all SEO and paid search engine marketing activities, including Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram, and being on the forefront of new search technologies. This role is also involved in as programming eblasts, and landing pages, and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, and SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media.
RESPONSIBILITIES:
- Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Manage bids and campaign budgets daily to meet/exceed client KPIs
- Optimize copy and landing pages for search engine marketing
- Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
- Execute tests, collect, and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns
- Monitor all website analytics and make solid recommendations based on data regarding campaign flow,SEO, UX and conversions.
- Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
- Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
- Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
- Communicate key findings and report on data analyses to the digital team and account managers regularly
- Research and analyze competitor advertising links
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Web/Interactive Programming:
- Create conversion-focused landing pages and track results
- Managing website content and making updates
- Program and deploy client eblasts and provide reporting
- Domain set-ups and management
QUALIFICATIONS:
- 1-3 years of related experience in the digital environment, preferably within an agency
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
- Working knowledge of WordPress.
- Understanding of HTML, CSS & Javascript
- Understanding of MySQL databases
- Experience in email marketing programs such asMailchimp & SmartTouch.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools.
- Great attention to detail and organization will be crucial to success
- Flexible – Easily adapt to change and evolution in a growing office
- Comfortable working in a fast-paced, multi-client environment
Please submit your resume and cover letter to emploi@hotelcantlie.com or apply on-line.
